Mark Goodacre raises this question over at New Testament Gateway. Mark has been reading Paula Fredriksen’s articles that are now posted on line and has noted her handling of the subject. One article of Paula’s that I can’t find listed on line is one from the 1992 Bible Review in which she first posed the question.The articles to which Mark refers address this same question.
“… something of a puzzle to explain how a group of Jews, known best of all in antiquity for their absolute insistence on the oneness of God and their refusal to grant worship to any other, should come in the middle of the first century to worship the man Jesus of Nazareth, whom they call the Messiah. The question becomes even more puzzling when you consider that those Jews who believed in Jesus gave him titles apparently ascribing to him qualities and actions previously reserved for God alone” (Paula Fredriksen, Bible Review, December 1992, 14-15).